FAQ
Answers, right when you need them.
Wondering how our AI agents work, what makes agentic AI different from generative AI, or how Norfolk AI handles setup and integration? You’re in the right spot. As a full-service agentic AI company, we focus on delivering AI that takes action, not just generates content. Please explore the most common questions below, or contact our team anytime.
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Frequently asked questions
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How much do AI Agents cost? Are they expensive?
Our basic package is more affordable than you might expect. It includes a personalized agent and a phone line, with the agent connected to a knowledge base and your CRM.
Norfolk offers a one-time setup fee and monthly fees with a 12-month contract. You’ll have a dedicated account manager and a specialist to set up your agent and knowledge base, ensuring everything works smoothly and meets your satisfaction.
Additional costs and a longer setup time may apply to more advanced agents and systems. Norfolk AI specializes in creating these sophisticated solutions. To get started, you can just schedule a meeting with one of our specialists. Feel free to contact us for the next steps.
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What is the process for activating my new AI agent?
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You will meet with one of our friendly business development specialists.
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They will send you a proposal.
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Once you sign the proposal, we'll get started, including a setup fee and a 12-month contract!
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First, we’ll chat with you and your team to gather all the details about your agent.
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We’ll cover everything from its mission and personality (like voice and tone) to the features you need, such as scheduling meetings, sending emails, and transferring calls.
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Next, we’ll gather all the details about your company, brand, products, and any other info you’d like the agent to know. This will form the heart of your custom knowledge base.
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We’ll also connect your agent to your CRM, set up a calendar, and give it an email address.
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Once we have everything ready, we’ll get to work and soon have the first version of your new agent. By then, your agent will have a gender, a voice, and a name!
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Your agent will go through thorough testing, and you and your team will join in later stages.
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Once your agent is running smoothly, we’ll launch it into action!
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From time to time, we will revisit the agent, asking how they are doing and whether the mission and functionalities are still the same. If not, we adjust and evolve.
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Do your agents sound like robots?
Not at all. Norfolk AI agents are designed to sound natural, fluid, and engaging — never robotic. Powered by cutting-edge voice AI, deep training models, and thoughtful prompt engineering, they deliver intuitive, human-centered conversations and are easy to navigate.
Agents like Marcela don’t behave like traditional voice portals or clunky automated systems. Built on advanced agentic AI principles, they lead mission-driven conversations that stay focused, adapt to emotional tone, and respect the caller’s intent. They don’t just answer — they engage thoughtfully.
That said, you’ll likely notice within seconds that you’re speaking with an AI, not a human — and that’s a strength, not a flaw. The goal isn’t to mimic people; it’s to deliver consistently helpful, respectful, and reliable experiences without the risks of fatigue, inconsistency, or human error.
At Norfolk AI, we operate under a framework we call Super Conversations, which was developed and trademarked by one of our founders. Every interaction is designed to show respect for the caller, assess urgency, detect sentiment, and guide the dialogue with empathy and clarity. Whether a caller is ready to move forward immediately or needs more time, our agents adjust, always putting the relationship first.
Operationally, SmartConnect agents can record and transcribe calls, producing detailed summaries that go beyond simple data capture. These conversation overviews feed into your CRM, helping human teams follow up seamlessly and build stronger ongoing relationships.
Talking to a Norfolk AI agent isn’t like talking to a robot from Lost in Space or a droid from Star Wars — although we like to think they’re just as smart. Instead of cold, scripted exchanges, you’ll experience purposeful conversations that evolve with your brand’s voice and customer expectations. And as agentic AI advances, our agents will keep getting sharper, brighter, and even more attuned to what excellent customer service should feel like. -
What if the customer wants to speak with a human?
Marcela and other AI agents actively monitor conversations to determine if a caller requires human interaction. During business hours, calls are seamlessly transferred to a human representative. Outside of business hours or in case of an issue, a notification is sent to your company, and an email is sent to the caller. Norfolk AI provides advanced technology enabling AI agents to transfer calls among themselves based on their specific expertise, facilitating effective collaboration.
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Do AI agents work with my CRM?
Our AI Agents work seamlessly with top CRM systems like HubSpot and GoHighLevel. If your CRM isn't supported, we can create a custom integration to meet your needs. Our AI team specializes in connecting with CRMs and databases, ensuring easy access and updates to information in custom fields. This feature is part of our basic packages; contact our specialists for more information.
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What are the measurable business outcomes?
Norfolk AI solutions increase revenue, improve efficiency, enhance customer loyalty, and support scalable growth by engaging customers quickly, reducing response times, and lowering operational costs.
Norfolk AI enhances customer experience with personalized and responsive interactions, boosting loyalty and satisfaction. It updates CRM systems in real time for better data and planning. AI agents easily scale to handle more tasks as demand grows, avoiding traditional team challenges.
Norfolk AI improves support outcomes by providing quick, informed responses that resolve cases efficiently, reducing stress and costs. It also minimizes HR risks and overhead, leading to more stable operations. Beyond speeding up conversations, Norfolk AI helps businesses grow smarter and work more efficiently, enhancing customer experiences without obstacles.
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How do AI agents personalize conversations?
Norfolk AI's agents use advanced language processing to mimic your brand's voice, creating personalized and adaptive conversations.
Our agents use your brand guidelines and customer data to create tailored knowledge bases, enhancing personalization and strengthening customer relationships.
Our agents integrate with your CRM and databases, using advanced technology to provide natural, consistent responses by accessing real-time customer information.
While our standard package offers powerful single-agent functionality, several advanced capabilities require our premium tier solutions. These enhanced features include:
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Agent-to-agent transfers and multi-agent coordination
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Leveraging past conversation history for context-aware interactions
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Advanced customer journey tracking and personalization
Please schedule a conversation with our business development team at Norfolk AI to create a custom solution for your business needs.
Norfolk AI manages the setup and maintenance of your AI agents, eliminating IT workload. Our solution includes continuous updates and performance checks to align your agents with your business needs.
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How do AI agents handle complex questions?
Norfolk AI agents are designed to address complex inquiries beyond basic scripts, necessitating a profound understanding. Leveraging advanced natural language processing, they discern context, intent, and subtle nuances, even when customer inquiries are intricate or multi-layered.
Each agent is supported by a customized knowledge base. It utilizes comprehensive information about your products, services, and policies to provide precise and accurate responses without redirecting callers across departments. To ensure a seamless conversation, Norfolk AI agents adeptly deconstruct multi-part inquiries, addressing each component.
Our standard solutions are powerful enough to manage many customer inquiries efficiently. Our premium capabilities add even more intelligence for businesses with more complex needs, including agent-to-agent transfers for expert assistance, access to past conversations for richer context, and advanced reasoning for handling challenging, multi-step scenarios.
Please schedule a conversation with the Norfolk AI team to examine these advanced features. We will develop a solution that matches your objectives and will help with the implementation and ongoing maintenance, relieving any concerns for your IT department.
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What languages do AI agents speak?
Our AI agents can chat in 32 languages, like English, Portuguese, and Spanish. We even do accents! Plus, you can pick from lots of male and female voices.
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What is an agentic company?
An agentic AI company builds AI systems that can act independently to achieve goals, not just follow step-by-step commands. These AIs are like digital assistants that can:
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Perceive: Gather information from emails, websites, and other sources.
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Reason: Make decisions and create plans.
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Act: Carry out tasks like scheduling or form-filling.
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Learn: Improve over time with feedback.
Key Differences from Traditional AI:
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Proactive, not just reactive.
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Takes action, rather than just generating content.
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Needs minimal supervision.
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Learns and adapts over time.
What They’re Good For:
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Automating repetitive tasks.
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Managing entire workflows.
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Operating 24/7.
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Adapting to changes without breaking.
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Reducing the need for human experts.
Real-World Examples:
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Adept AI: Uses apps like a human assistant.
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Moveworks: Solves IT/HR issues on its own.
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Aisera: Autonomous customer and IT support.
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Bud Financial: Smart financial management.
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Darktrace: Automated cybersecurity.
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UiPath: Combines automation with decision-making.
In Simple Terms:
If traditional AI is a bicycle (you steer and pedal), agentic AI is a self-driving car — you just tell it the destination and handle the journey.
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How does an agentic AI work?
Agentic AI doesn’t just wait for commands — it perceives, reasons, acts, and learns, much like a digital teammate designed to move work forward independently.
It starts by gathering information from emails, documents, websites, and databases. Just like a person checking their inbox or scanning research before making a decision, the AI collects the context it needs to understand the situation.
Next, it reasons through the task at hand. The AI analyzes the information, plans the steps needed to achieve the goal, and makes decisions based on context and priorities — building its own to-do list and choosing the smartest starting point.
Then, it acts. Norfolk AI agents don’t just suggest ideas — they take real action: scheduling meetings, filling out forms, sending emails, logging into applications, and completing tasks the way a skilled employee would.
Finally, they learn. Each action provides feedback, allowing the AI to observe outcomes, refine its approach, and improve performance over time. The more it's used, the sharper and more effective it becomes.
The bigger picture is simple: agentic AI behaves more like a capable digital employee than a basic tool. Instead of waiting for detailed instructions at every step, it understands goals, figures out how to reach them, adapts when conditions change, and handles complex, multi-step processes — often with little or no human input.
At Norfolk AI, this isn’t theory—it’s how we help businesses automate smarter, move faster, and grow confidently. -
How does agentic AI differ from other AI?
Agentic AI distinguishes itself from other types of AI through several key characteristics:
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Autonomy and Proactivity: Traditional AI systems typically operate reactively, responding to specific inputs or queries. In contrast, agentic AI systems are designed to function autonomously, proactively pursuing objectives without continuous human intervention. They can analyze situations, make decisions, and execute tasks to achieve defined goals.
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Complex Decision-Making: While conventional AI excels at handling well-defined, singular tasks, agentic AI is equipped to manage complex, multi-step problems. It employs sophisticated reasoning and iterative planning to navigate intricate scenarios, adapting its strategies based on real-time data and environmental changes.
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Adaptability and Learning: Agentic AI systems possess the ability to learn from interactions and outcomes, continuously refining their performance. This adaptability enables them to adjust to evolving contexts and unforeseen challenges, enhancing their effectiveness over time.
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Integration with External Tools: Unlike some AI models that operate in isolation, agentic AI can integrate with various tools and systems, allowing it to perform a broader range of actions. For instance, it can interact with software applications, access databases, and utilize APIs to accomplish tasks.
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Goal-Oriented Behavior: Agentic AI focuses on achieving specific objectives, orchestrating multiple actions and decisions to fulfill its goals. This goal-oriented approach contrasts with AI systems that provide outputs based solely on immediate inputs without considering broader objectives.
In summary, agentic AI represents an evolution in artificial intelligence, characterized by autonomous operation, complex problem-solving capabilities, adaptability, integration with external systems, and a focus on achieving defined goals.
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