Marcela

Aways on AI Agent

Conversations that actually convert

Marcela answers instantly, qualifies leads accurately, and routes only what matters to your team.
You reduce headcount, increase productivity, and never miss an opportunity.

3 ways to connect

Instant Response

Replies in under 60 seconds.

Forms turn into real conversations, fast.
Marcela understands intent, answers questions, and routes only real opportunities to your team.

QuickTalk

Real conversations. No chatbots vibes.

Marcela talks to visitors using voice or text.
She qualifies leads instantly and sends only real, high-intent conversations to your team.

SmartConnect

Only what matters reaches your team.

Marcela filters spam, wrong numbers, and routine questions automatically.
Support issues and qualified leads go through.
Everything else stays out.

How does it work?

Instant Response

The 60-Second Advantage:
Each form submission receives a call within 60 seconds. While the average response time for companies is 42 to 47 hours — and only 37% respond in the first hour — Marcela calls in just one minute. Studies show that responding in the first minute can boost conversions by 391%. Only 1% of B2B companies can respond within 5 minutes.

Why Voice Makes a Difference:
Fewer than 25% of companies call leads captured on their websites — most send automated emails. Marcela makes calls. She engages with her leads naturally when their interest is at its peak. Research shows that 78% of customers buy from the company that responds first. No automated emails. No chatbot redirecting. Real conversation at the most crucial moment.

The Intelligent Process

The customer submits any form on your website
Marcela initiates contact by voice in under 60 seconds
Natural conversation identifies needs — is it a new customer or an existing one?
Answers questions using her knowledge base
Qualifies intent and collects essential information
Transfers only qualified opportunities or complex inquiries
Your team receives the complete context before taking the call

Proven Results

Guaranteed response in 60 seconds vs. average of 47 hours in the market
Conversions 391% higher with response in 1 minute
21 times more effective than calling after 30 minutes
10 times more likely to reach the lead within 5 minutes compared to 10 minutes
Supports 32 languages with natural accents
Follow-up sequences for unanswered attempts
CRM integration automatically updates your systems

The Competitive Reality

82% of consumers expect a response within 10 minutes, but only 27% of leads are ever contacted. Most companies fail miserably — only 1% respond within 5 minutes. With average form conversion rates of only 1.7% and 67% of visitors abandoning the process after any friction, each submitted form represents a valuable intention. Marcela ensures that no qualified opportunity is wasted.

How to Get Started

The setup includes support from our specialized team. Your personalized agent learns about your business and begins qualifying leads from day one.

Data Sources:
Harvard Business Review (2011), Lead Response Management Study | Conversion Statistics: Velocify, Lead Connect | Market Benchmarks: Rep.ai (2024), Workato (2022), Vendasta (2022) | Form Data: Ruler Analytics, FormStory, Insightful

SmartConnect

Real 24/7/365 Coverage That Seizes Every Opportunity

Research shows that 80% of business communications still occur over the phone, yet companies miss between 22% and 47% of incoming calls. Even worse: 85% of those who can’t speak to someone never return the call.
SmartConnect ensures that every call is answered, capturing opportunities that your competitors miss while you sleep, have lunch, or focus on other tasks.

Beyond Automatic Responses That Alienate Customers

Studies show that 27% of customers give up when faced with automated menus, and 51% stop doing business with a company after a single bad phone experience.
Marcela does not use IVR or “press 1 for sales” menus. She engages naturally, understands the context, and directs the call intelligently through conversation.

Intelligent Call Management

Every call professionally answered in under 3 rings
Natural conversation begins immediately — no navigating through menus
Automatically filters out sales people and wrong numbers
Identifies existing customers vs. new leads
Answers routine questions using your knowledge base
Recognizes actual support requests and qualified leads
Conducts warm transfers with complete context and pre-call brief
Updates your CRM with insights from the conversation

The Hidden Cost of Missed Calls

60% of customers hang up due to wait time or poor service
£30 billion is lost annually by UK companies due to unanswered calls
91% of customers get frustrated having to repeat their problem to multiple agents
Phone calls generate 10 to 15 times more revenue than web leads
Phone contact leads to 28% higher retention than digital forms

What SmartConnect Delivers

Real availability 24/7/365 — no holidays, absences, or pauses
Support in 32 languages, with natural accents and cultural sensitivity
Warm transfers — your team receives context before answering
Off-hours intelligence — captures opportunities while you sleep
Call recording and transcription for quality and compliance
SMS delivery for confirmations and next steps

Why This Matters Now

With 61% of customers preferring human interaction over automated systems, and 68% willing to pay more for good service, every call presents both risk and opportunity.
Your competitors using voicemail are practically signaling: “look for another company.”
SmartConnect ensures you are always the company that answers.

Ready to Scale for Real

Whether handling dozens or thousands of calls, SmartConnect maintains quality. No recruitment costs, no training needs, no gaps in coverage. Just professional and intelligent service, instantly scaling with demand.

Sources of data:
Call statistics: Aircall, AT&T, IntroducerTODAY | Consumer behavior: Numa, Accenture, On Call Centre | Service preferences: Forbes, Diabolocom | Revenue impact: On Call Centre, Onvego

QuickTalk

You know that moment when a customer wants to talk to your company, and instead of getting help, they receive a generic form or are thrown into a chatbot loop?

QuickTalk Assist was designed to fix exactly that.

It is a ready-to-use voice solution with a brain. We incorporated an advanced voice CTA widget directly into your website or social channels. What’s inside this widget? A single, user-friendly button. Your customer taps or clicks – on a laptop, tablet, or phone – and, just like that, they are talking to their voice agent powered by AI (say hello to Marcela).

No downloads. No waiting. No repeating yourself.

Marcela engages in real-time conversations, providing answers, solving issues, and transferring to a human if necessary. She can also reach out to customers proactively with updates or feedback, highlighting proactive service.

And the best part? It feels natural. Even human. Which is exactly what your customers have been waiting for all along.

Commercial Terms

A Different Model: Hire AI Agents, Not Software

Norfolk AI operates with a unique model. Instead of acquiring software licenses, you hire AI agents as dedicated resources for your organization — similarly to hiring consultants or specialized service providers.
This approach ensures continuous optimization and dedicated support.

Cost Structure: Customized Variables

Your investment is tailored based on:

Agent requirements – number of simultaneous agents needed
Capability set – skills selected per agent (Instant Response, SmartConnect, QuickTalk)
Language coverage – support in one or several languages (up to 32 languages)
Expected volume – monthly interaction projection
Interaction complexity – average duration and depth of conversations

Contract Terms

Initial contract of 12 months, with renewal options
One-time setup and deployment fee
Monthly fees based on agent configuration
Transparent pricing model, no hidden fees
Telephony included via Twilio (support for other providers)

“Development Lab” Option: Maintain Competitive Advantage

Lab agents operating in parallel:

Isolated test environment for new capabilities
Zero impact on production operations
Direct participation in feature development
Additional investment of 50% for access to Lab Agent

Data Governance & Infrastructure

All data is hosted on Microsoft Azure cloud infrastructure
Customer data remains the property of the customer
Mutual confidentiality agreements ensure privacy
Agent technology is the intellectual property of Norfolk AI
Compliance with SOC 2, GDPR, and HIPAA available
Enterprise-grade security standards maintained

Business Integration Services

Standard integrations with CRMs included. Additional resources available:

Connectivity with cloud databases
Integration with local systems (on-premise)
Development of custom APIs
Automation of complex workflows — business integrations under specific budget

Next Steps

Contact our team for a detailed consultation.

Everything, tracked in one dashboard

See every conversation, every result, in one place.
No clutter. No guesswork. Just data that makes sense.

Complete Dashboard

Everything in real time. See conversations and metrics as they happen. Clear data you can actually use.

Check the results

Know what’s working. Track performance, conversions, and service quality at a glance.
Make better decisions, faster.

Conversation Summary

Full context. Total control. Review every interaction with clarity and intent. Nothing gets lost.

Time Multiplier

More time for what matters. Marcela handles every incoming call and filters out noise automatically, so your team can focus on real, high-value opportunities.

Qualification with Precision

She understands intent, instantly. Marcela qualifies leads through natural voice conversations and delivers accurate information without friction or screens.

Managed AI, Ready to Use

We handle the hard part. We build, manage, and continuously optimize your AI agent, so your team gets performance without the overhead.

Proven Expertise

Built on real-world experience. Only relevant interactions reach your team, backed by decades of operational expertise and high-quality AI.

Sign up to learn more!

Fill out the form to receive exclusive insights from Norfolk AI. Then, we will send you more details via email, and Diego, our AI agent, will speak with you to clarify any questions and schedule a meeting.

Ask Chip! The AI voice agent from Norfolk.

Chip is ready to answer your questions about Norfolk AI, guide you through the key details, and schedule meetings whenever you wish. He is always available and fully dedicated to helping you advance in your journey.

Or call us at any time (24/7) at:

+1 (866) 696 8357

Talk to you soon!